Get insights into the psychology of wealth
How do Europeans feel about their wealth? We asked 595 high net worth individuals to delve into the psychology of wealth in 2024. Our report reveals fascinating differences between generations and polarised opinions on key questions.
What will you learn from this report?
The psychology of wealth is expected to shift as the ‘great transfer of wealth’ takes place, likely leading to more multigenerational millionaires and changing mindsets.
Read the report to explore:
How millionaires feel about the outlook for their wealth
Whether high net worth individuals are planning for the future
What three things people value most about their wealth
National nuances in culture, confidence and caution
Download your report
Multi-generational millionaires prioritise meaning in life.
Investing puts your capital at risk. Lending is subject to status.
Research
Research was conducted by Ipsos UK on behalf of Quintet and BlackRock between 19th August and 27th September 2024. An online self-completion survey conducted in four countries, with a total of 595 adults aged 30 plus completing the survey: 165 in the UK, 147 in Germany, 169 in the Netherlands and 114 in Belgium. Quota sampling was applied, and respondents were required to have at least £1 million (UK) / €1 million (DE, NL, BE) in liquid/investable assets. Data has not been weighted and is not nationally representative of any market to the known adult population on any demographics.
More details can be found here
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The subject of the survey is the behaviours, perceptions and intentions related to wealth management. Specifically, the research focused on uncovering: (i) Wealth background and attitudes towards wealth, including goals for the future (ii) Plans for passing on wealth, with a focus on passing wealth to the next generation and expectations of the next generation (iii) Retirement plans amongst those who are not already retired.
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The survey was an online self-completion survey conducted in four countries, with a total of 595 adults aged 30 and over completing the survey: 165 in the UK, 147 in Germany, 169 in the Netherlands and 114 in Belgium. Quota sampling was applied, and respondents who chose to take part in the survey were required to have at least £1 million (UK) / €1 million (DE, NL, BE) in liquid/investable assets, and are defined as ‘High-Net-Worth’ (HNW) individuals throughout this report. Data has not been weighted and is not nationally representative of any market to the known adult population on any demographics.
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Within this report we show figures at an aggregated level across all markets. These figures are a straight average across all countries surveyed with no weighting by country. Differences between countries and groups of interest are based on two-tailed significance tests with 95% level of confidence.
Definitions
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Adults referred to as coming from ‘generational wealth’ are defined as those who selected ‘I come from a family, going back at least one generation, that has been successful in creating, preserving and/or growing wealth’ when asked which answer option best describes their wealth background. Adults who are referred to as ‘first-generation wealthy’ have been defined as those who selected: ‘I am the first-generation in my family to have created wealth’ in the same question.
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Adults defined as ‘having plans to pass on their wealth to their children/heirs’ are those who selected any of the following codes at question ‘NG1. Thinking about your plans for the future, which of the following, if any, do you intend to do with your wealth?’: NET of ‘Gift it to children and/or relatives prior to my death’ + ‘Leave as an inheritance’ + ‘Ensure my children are financially comfortable without spoiling them’ + ‘Enhance the standing of our family name’.